Posts tagged: smell

Smell And Attraction


So, what do you think? Are you attracted or repelled to someone based on how they smell … and if so, to what extent?

We’re all either positively or negatively affected by smell. Problem is, we’re affected in different ways. Let me explain.

A study done by scientists from Northwestern University’s School of Medicine on scent and likeability reported that imperceptible levels of scents affect our judgment in unconscious way.

The scientists used three scents at different levels of concentration; from imperceptible to perceptible. The scents were: lemon (good), sweat (bad) and ethereal (neutral). After participants sniffed a sample, they were shown a photo of a human face with a neutral expression and were asked to rate the person’s likeability. Here’s what happened.

When the scent was perceptible to the participants, they were able to discount the odor and evaluate just the faces. However, when the odor was barely perceptible, their judgments about likeability were biased. What does that mean?

Your body is giving off an odor and people are quickly and unconsciously taking that piece of information into account in deciding if they like you or not. That may sound unfair, but like many of the laws of likeability, it is what it is. You either smell good to someone or you don’t.


Now comes the real problem. Different people find the same scent both attractive and unattractive. For example, my neighbor has a night blooming jasmine plant in his yard that we can smell every evening after the sun goes down. Both my wife and I love the smell. It reminds me of a fragrant sugary candy that I used to enjoy as a child known as candy buttons. However, there are people who find the smell offensive.

Another example is an organic by-product of the neem tree we use to fertilize our haliconias. Both of my sons and I find the smell intolerable, where my wife and her female friends find it virtually odorless. Based on this experiment alone, I am completely persuaded that different smells have different reactions to different people.

Another study by Claud Wedekind, a biologist at the University of Lausanne, had 44 men wear a t-shirt for two nights. The t-shirts where then sniffed by 49 women and rated for levels of attractiveness. A higher percentage of the women preferred the odor of the t-shirts worn by men who were immunologically different to them. However, women who were on birth control pills showed preference for men with similar (MHC) or Major Histocompatibility Complex profiles to their own. You can read more about the study and the science behind the study here.

skunkThe point once again is … different people are attracted to different odors. So how can you use this knowledge to make yourself likeable?

To start, understand that smell matters. No one likes to smell someone who generates a bad odor. Basic hygiene is a good start. Take a shower, watch what you eat, brush your teeth, use deodorant, wear clean clothes. These tasks will hide a bad odor, but how do you generate a good, attractive, likable odor?

This is where you need to take a risk and ask your partner when they find your smell most attractive. Allow them to choose or suggest your shampoo, soap, perfume, cologne, deodorant etc. Ask them to tell you when you do and don’t smell good and explain why.

Follow these simple suggestions and you will be well on your way to a happier, healthier more enjoyable life.

If you have a story about smell as it relates to attractiveness or likeability, please tell us about it in the comment section below.

Is Your Natural Odor Making You More or Less Likable?

People smell. Some smell good and others … not so good. How do you smell? It’s important to know because the way you smell has an enormous impact on your likeability.

When I was in high school I found a note in my locker that was placed there by a girl I thought was very attractive. The note read, “Hi Bob, I think you’re cute and I like you.” It also smelled wonderful. I don’t have a clue how to describe the fragrance, but it was compelling.

This simple gesture was a perfect example of four of laws of likeablity in action.

  1. We like attractive people. She was attractive.
  2. We like people who compliment us. She told me she thought I was cute.
  3. We like people who like us. She said she liked me.
  4. We like people who we associate with good feelings … which I associated with the wonderful fragrance of the note.

Truth is, she had me at “Hi Bob.” Everything else was a bonus.

How you smell matters. How your home and car smells matters. People will either be drawn to you or repelled from you based on the smell they associate with you.

Here’s the catch. Most of us don’t have a clue as to how we smell to others, and they’re not likely to tell us. You need to be diligent about the odor you project and make sure that it’s an odor that attracts and not an odor that repels others.

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